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College Catalog Fall 2004 - Spring 2006
TRVL

TRVL 170 TOURISM

This course examines factors of tourism-geographically, economically, and culturally-and how these factors influence the hospitality, leisure, travel, and recreational industries-interstate, intrastate, and internationally. Students learn how to utilize these factors to the benefit of the industry and community and to view tourism as a product.

Prerequisite: None

(3: 3, 0) Fall

TRVL 175 DOMESTIC TRAVEL SALES AND DISTRIBUTION

This course provides an overview of the major functions, processes, and concepts utilized in the creation and servicing of the domestic travel experience. Topics covered include the reservation, ticketing, documentation practices, and sales policies for airlines, rental car companies, and hotel/lodging businesses. A major portion of the course will focus on the use of the airlines central reservation systems or global distribution systems. The ticketing procedures and practices will adhere to the standards of the Airline Reporting Corporation and the domestic airline industry at large. The course provides a fundamental working knowledge of fare construction and pricing for domestic travel products and services. At the completion of the course students will have an understanding of the components of the domestic travel itinerary and the products and services of the Domestic Independent Tour.

Prerequisite: None

(3: 3, 0) Spring

TRVL 180 BASIC FOODSERVICE FOR TRAVEL AND TOURISM

This is a survey course in basic food preparation, menu planning, service, and industry terminology. The course prepares students to work with foodservice concerns as they relate to travel and tourism.

Prerequisite: None

(3: 2, 3)

TRVL 270 INTERNATIONAL TRAVEL SALES AND DISTRIBUTION

This course reviews the major products and processes for generating the International Travel Itinerary. Topics covered include reservation and sales procedures, as well as ticketing and documentation practices for airlines, hotels, rental cars, tour packages, and cruise products as they relate to the international travel environment. Procedures and practices will adhere to the standards of the International Airlines Transport Association (IATA) and the Airline Reporting Corporation (ARC). The course provides a fundamental working knowledge of pricing and fare constructions for international travel products and services. TRVL 270 is the second of a two-semester sequence utilizing an airline Central Reservations System (CRS), Global Distribution System (GDS) as a pricing, sales, and distribution tool of the travel industry.

Prerequisites: TRVL 170 and TRVL 175

(3: 3, 0) Fall

TRVL 275 TRAVEL AND TOURISM PACKAGING

This course reviews the basic elements and functions required to design and develop tour and travel packages. The fundamental components of travel and tourism are used to create travel packages from the simple hotel/resort short-stay package to the complex tour operation all-inclusive travel package. The role of transportation, accommodations, food and beverage, and attractions are studied for their function within the total travel and tourism experience. The wholesaler-retailer concepts of travel and tourism are included as well as the price and profit concepts of travel packaging. The course also reviews the tour operator and travel retailer aspects of the travel industry.

Prerequisite: TRVL 270

(3: 3, 0) Spring

TRVL 310 GEOGRAPHY OF WORLD TRAVEL DESTINATIONS

This course differentiates between the major forms of classical geography: physical geography, political geography, and human geography. It substantiates the role of tourism and destination geography as a tool and information base for the travel and tourism industry. The basic concepts of physical, political, and human geography are utilized to analyze the touristic importance of a country or region. The primary focus is on those factors of touristic significance and their importance and interest to potential tourists and visitors.

Prerequisite: GEOG 100

(3: 3, 0) Spring

TRVL 385 TOURISM IN NEW YORK STATE

Students review New York State's diverse tourism opportunities. Topics include resorts, historical sites, sea and water destinations, mountain attractions, sports-recreational complexes, city attractions, and specialty offerings and festivals. Special consideration is given to developing and promoting single and group tourism by review of State, regional, and independent tourism promotions, tourism networks, associations and agencies, and multimedia advertising.

Prerequisite: None

(3: 3, 0) Spring of alternate years

TRVL 388 CONVENTION SERVICES MANAGEMENT

Students develop a better understanding of convention management and service by discussing the wide spectrum of the convention market; examining the individual needs of people who plan and are a part of the group function; and reviewing ways to service groups effectively. Special emphasis is placed on the convention services department and manager.

Prerequisite: Junior status

(3: 3, 0)

TRVL 390 TRAVEL AGENCY MANAGEMENT AND OPERATIONS

This course provides students with specific, hands-on, operational experience within the environment of the modern travel agency. Experiential learning involves acquiring and applying knowledge of geography, climate, culture, attractions, and making travel agency management decisions. Students experience the complete sales cycle from the initial customer contact to invoicing and billing. Students are also exposed first-hand to the managerial and operational processes of today's travel business. Additional academic value includes the opportunity to develop good communication skills, sales and marketing management techniques, and acceptable business protocol and ethics.

Prerequisites: TRVL 270 and GEOG 100

(3: 1, 6) Fall of alternate years

TRVL 415 CORPORATE TRAVEL MANAGEMENT

The course will review the major processes, functions, tasks, and concepts utilized in managing the business-corporate travel industry market segment. The material will introduce students to the emerging profession of managing corporate travel. The course will review the potential for multi-national corporations to become major consumers of travel and hospitality products and services. The creation and management of a corporate travel department will be a major focus of the course. The role of the corporate travel manager will be explored as well as the inter-relationships of the various travel industry segments. The financial management of corporate travel will be addressed as it relates to corporate savings, profitability, contracts, negotiations, and automation and distribution/purchasing systems.

Prerequisite: Junior status or permission of the instructor

(3: 3, 0) When demand warrants

TRVL 475 DESTINATION DEVELOPMENT AND MARKETING

This course provides students with a working knowledge of tourism development and destination marketing. Tourism development is approached as a component and part of the overall economic plan for a destination or geographic area. Course content focuses on the utilization of the destination marketing organization as an entity for developing and implementing a tourism development plan for a designated marketing area. The research, information, and guidelines for tourism development created by the United States Department of Commerce and the United States Economic Development Administration are included.

Prerequisites: HOSP 215, TRVL 170, and TRVL 275

(3: 3, 0) Spring

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Last Updated: 8/3/08