SUNY Delhi - Academics - Catalog 04

Golf Course Management

The Field

Golf is a growth industry. In 2000 alone, the National Golf Foundation (NGF) reported that there were 368 new golf course openings across the country. With this development and growth has come a corresponding need for golf course managerial personnel. The number of college graduates with the combination of technical and managerial knowledge is small considering the demand. Golf Course Management graduates have a competitive edge over those with degrees narrowly focused in specific areas of expertise or other programs not centered on the industry.

Unprecedented growth in leisure and service industry has created demand for golf course managers including club house managers, golf professionals, and golf course superintendents. According to the Golf Course Superintendents Association of America (GCSAA) and the Professional Golf Association of America (PGA), there is an ever increasing demand for qualified individuals who understand the technical aspects of the industry and have the management skills necessary for overall success of the facility operations. Delhi's bachelor's degree program in Golf Course Management offers students the opportunity to develop these skills.

The Instructional Program

The Bachelor of Business Administration (B.B.A.) degree program in Golf Course Management is designed to prepare future management personnel for the growing number of golf courses in the region and the nation. Graduates of the program qualify for assistant managerial positions at various golf courses, and after gaining sufficient experience, may become candidates for management positions in the golf course industry.

The program builds upon the long history of excellent two-year A.A.S. programs at SUNY Delhi in Golf Course Operations, Hospitality Management, Business Management, and Recreation Management. The Golf Course Management program offers a well-integrated curriculum that incorporates the liberal arts, general business, turf management, and hospitality management theory and application. In addition to a core set of courses, students select one of three program majors. All three majors require an extensive 15-week internship at an approved national or international internship site.

Club House Manager

This major offers instruction in the area of golf course club house management. Students elect a sequence of courses that is necessary to successfully manage a golf course club house facility. Emphasis is placed on food preparation and menu planning, bar and beverage management, hospitality purchasing and marketing, golf course management and planning, human resource management, and recreation and club management.

Superintendent

This major offers instruction for students interested in becoming golf course superintendents. Students elect a sequence of courses emphasizing horticultural practices, turf management, pest management, equipment management, irrigation management, budget planning and preparation, personnel management, and public policy.

Golf Professional

This major offers instruction for students interested in becoming a golf professional. Students interested in this major must have a 10 handicap or less verified by a PGA golf professional or high school coach. Students in this concentration must pass a Playing Ability Test (PAT) by the conclusion of their sophomore year in order to remain in the program. Students elect a sequence of courses emphasizing golf fundamentals, golf education and coaching, tournament organization, golf shop management, merchandising, and business management.

The bachelor's degree program does not replace the associate's degree programs, but rather is designed to build upon them. Students may enter as freshmen or transfer into the program after completing an associate's degree.

Facilities

SUNY Delhi is proud of the outstanding facilities that support this program. Delhi is the only college in the Northeast that has an 18-hole golf course that serves as an academic laboratory. The golf course has a club house that houses a full-service restaurant and pro shop, a 30-station practice range, and a chipping/putting practice green. The Turf Education Center, dedicated in 1994 with industry support, houses state-of-the-art equipment, a classroom, a demonstration laboratory, greenhouses, and turf demonstration test plots. Alumni Hall Hospitality Center has a student-operated restaurant and lounge. Farnsworth Hall houses various classrooms and horticultural laboratories. A 35,000-square-foot air structure gives students enrolled in the Golf Professional program year-round opportunity for golf practice, education, and coaching.

Golf Course Management: Club House Manager

B.B.A. Degree

SUNY Curriculum Code: 1459

First Semester

Course No.	Course	Cr. Hrs.
____ ___	Social Science Elective	3
ACCT 110	Principles of Accounting I	3
GMBA 100	Orientation Golf Course Management	1
ENGL 100	Freshman Composition	3
HOSP 110	Basic Food Preparation and Standards	3
HOSP 115	Basic Food Preparation and Standards Lab	1
HOSP 130	Menu Planning and Controls	3
	Total	17

Second Semester

Course No.	Course	Cr. Hrs.
HOSP 120	Food Production, Planning, and Purchasing	3
HOSP 125	Food Production, Planning, and Purchasing Lab	1
ACCT 120	Principles of Accounting II
	Or	3
ACCT 140	Accounting II Majors
HORT 160	Soil Technology	3
MATH ___	Mathematics (by placement)	3-4
CITA ___	Computer Elective	3
	Total	16-17

Third Semester

Course No.	Course	Cr. Hrs.
COMM 100	Public Speaking	3
TURF 210	Turf Management	3
HOSP 215	Hospitality Marketing	3
REST 280	Restaurant Management and Operations Lab	6
ECON ___	Economics Elective	3
	Total	18

Fourth Semester

Course No.	Course	Cr. Hrs.
HORT 150	Grounds Equipment/Fleet Management	3
HOSP 140	Beverage and Beverage Control	3
GMBA 180	Introduction to Golf Course Operations/Internship	3
HTEL 250	Hotel Banquet and Function Management Laboratory	6
____ ___	Humanities Elective	3
	Total	18

Fifth Semester

Course No.	Course	Cr. Hrs.
GMBA 300	Golf Course Management and Planning	3
COMM 300	Organizational Communications
	Or	3
COMM 310	Argumentation and Debate
GOVT 300	Public Policy	3
HOSP 210	Hospitality Human Resources Management	3
HOSP 320	Hospitality Financial Management	3
____ ___	Arts Elective	3
	Total	18

Sixth Semester

Course No.	Course	Cr. Hrs.
BUSI 255	Principles of Advertising	3
HOSP 335	Purchasing for the Hospitality Industry	3
____ ___	American History Elective	3
____ ___	Western Civilization Elective	3
____ ___	Other World Civilizations Elective	3
____ ___	Foreign Language Elective*	3
	Total	18

Seventh Semester

Course No.	Course	Cr. Hrs.
GMBA 350	Golf and Tournament Organization	3
BUSI 343	Individual Behavior in Organization
	Or	3
BUSI 344	Organizational Theory
PEDH 220	First Aid	2
____ ___	Science Elective	3-4
____ ___	Upper-Division Elective	6
	Total	17-18

Eighth Semester

Course No.	Course	Cr. Hrs.
GMBA 310	Advanced Golf Course Operations	3
GMBA 320	Golf Course Governance and Public Relations	3
GMBA 360	Golf Course Management Internship	15
	Total	21

Degree Requirement: 143-145 credit hours

Admission Requirements (Transfers): Applicants must have a minimum 2.3 cumulative GPA, and only grades of C or better in college coursework will be accepted for transfer. See the Academic Policies section of this catalog for further information about transfer credit. An on-campus interview is mandatory. Previous study in golf course management is not required, but extra time may be needed to complete degree requirements.

*Note: The preferred foreign language for this curriculum is Spanish.

Division Electives

Any appropriate 100- and 200-level courses (in consultation with advisor) or

Course No.	Course	Cr. Hrs.
BUSI 345	Risk Management	3
BUSI 360	International Business Management	3
HTEL 310	Hotel Maintenance and Engineering	3
HTEL 420	Hotel/Resort Operations	3
GMBA 330	Golf Shop Management	3
GMBA 370	Golf Education and Coaching	3

Program Objectives (Club House Manager)

A graduate of the Golf Course Management: Club House Manager B.B.A. program should be able to:

Discuss the scope of the Golf Course Management industry.
Apply a comprehensive understanding of basic food cookery, industry terminology, product identification, and the use and care of foodservice equipment.
Exhibit knowledge of food purchasing, receiving, and issuing; the elements of proper table service and wine service; and front-of-house management controls.
Demonstrate a thorough understanding of the menu as a management tool for food service operations, including its role as a merchandising mechanism and a vehicle for presentation of food and beverage.
Exhibit knowledge of proper sanitation principles including methods used to train employees to follow good sanitation practices.
Exhibit knowledge of traditional management theory, leadership and management roles, organizational structure and change, service quality and function, decision-making, and ethics.
Plan, organize, and manage various functions including catering, special events, and food preparation.
Understand and apply basic marketing principles.
Understand and apply basic knowledge of facility layout and the equipment needs for proper clubhouse operations.
Exhibit knowledge of computer applications as it relates to inventory, budgets, and communication.
Develop and prepare budgets for the operation of the facility and capital improvements.
Prepare financial statements and maintain accounting records.
Exhibit a basic knowledge of proper turf management practices, equipment fleet management, and the rules of golf.
Exhibit knowledge of organizing golf tournaments and other recreational activities as it relates to golf courses.
Develop creative strategies for effectively managing change and resolving conflicts while meeting the expectations of members, guests, employees, and various government agencies.

Golf Course Management: Golf Professional

B.B.A. Degree

SUNY Curriculum Code: 1509

First Semester

Course No.	Course	Cr. Hrs.
____ ___	Social Science Elective	3
BUSI 100	Introduction to Business	3
HORT 120	Introduction to Horticulture	3
CITA ___	Computer Elective	3
ENGL 100	Freshman Composition	3
GMBA 100	Orientation Golf Course Management	1
	Total	16

Second Semester

Course No.	Course	Cr. Hrs.
ACCT 110	Principles of Accounting I	3
HORT 160	Soil Technology	3
MATH ___	Mathematics (by placement)	3-4
COMM 100	Public Speaking	3
GMBA 200	Golf Fundamentals	2
	Total	14-15

Third Semester

Course No.	Course	Cr. Hrs.
HOSP 210	Hospitality Human Resources Management	3
TURF 210	Turf Management	3
PEDH 220	First Aid	2
____ ___	Program Elective	3
ECON ___	Economics Elective	3
____ ___	Science Elective	3-4
	Total	17-18

Fourth Semester

Course No.	Course	Cr. Hrs.
HORT 150	Grounds Equipment/Fleet Management	3
____ ___	Humanities Elective	3
GMBA 180	Introduction to Golf Course Operations/Internship	3
HOSP 215	Hospitality Marketing	3
HOSP 140	Beverage and Beverage Control	3
____ ___	Western Civilization Elective	3
	Total	18

Fifth Semester

Course No.	Course	Cr. Hrs.
GMBA 300	Golf Course Management and Planning	3
COMM 300	Organizational Communications
	or	3
COMM 310	Argumentation and Debate
GOVT 300	Public Policy	3
GMBA 330	Golf Shop Management	3
____ ___	American History
	Elective	3
____ ___	Upper-Division Elective	3
	Total	18

Sixth Semester

Course No.	Course	Cr. Hrs.
____ ___	Arts Elective	3
____ ___	Foreign Language Elective	3
____ ___	Upper-Division Elective	9
	Total	15

Seventh Semester

Course No.	Course	Cr. Hrs.
GMBA 350	Golf and Tournament Organization	3
GMBA 370	Golf Education and Coaching	3
BUSI 310	Strategic Management	3
BUSI 343	Individual Behavior in Organization
	or	3
BUSI 344	Organizational Theory
____ ___	Other World Civilizations Elective	3
____ ___	Upper-Division Elective	3
	Total	18

Eighth Semester

Course No.	Course	Cr. Hrs.
GMBA 310	Advanced Golf Course Operations	3
GMBA 320	Golf Course Governance and Public Relations	3
GMBA 364	Golf Course Management Internship	15
	Total	21

Degree Requirement: 137-139 credit hours

Admission Requirements (Freshmen): Applicants should have a minimum 80 high school average and have taken 3 units of English, 3 units of social science, 1 unit of math (Course A), and 2 units of science (biology is recommended). SAT/ACT scores are not required, but an SAT score of 950 or better or an ACT score of 19 or better will be used as an indicator of success. An on-campus interview is strongly recommended. Playing Ability- Applicants must have a 10 handicap or less verified by the PGA golf professional at his/her home course, or preferably a record of competition scores from matches and qualifiers from the high school coach to be considered for admission. Students in the Golf Professional concentration must pass a Playing Ability Test (PAT) by the end of their senior year at Delhi in order to graduate from the program. PGM certification and PGA membership require passing the PGA Playing Ability Test. The PAT is a 36-hole test conducted by the PGA in which the participant must score a maximum of 15 above the course rating.

Applicants who do not meet the minimum entrance requirements for this concentration may be offered admission into the pre-program. A campus interview is required for students offered this option. Following the interview, a faculty/staff panel will determine admission. Students accepted as pre-program students must achieve a minimum 2.3 cumulative GPA by the end of their first year and be recommended by the faculty for unconditional admission into the B.B.A. program. Students not meeting these requirements must apply to and be accepted into an associate's degree program in order to remain matriculated at the College.

Admission Requirements (Transfers): Applicants must have a minimum 2.5 cumulative GPA, and only grades of C or better in college coursework will be accepted for transfer. See the Academic Policies section of this catalog for further information about transfer credit. An on-campus interview and a letter of recommendation from a PGA golf professional are mandatory. Playing Ability: All applicants must have a 6 handicap or less certified by a PGA professional or college coach.

*Note: The preferred foreign language for this curriculum is Spanish.

Division Electives

Any appropriate 100- and 200-level courses (in consultation with advisor) or

Course No.	Course	Cr. Hrs.
BUSI 345	Risk Management	3
BUSI 360	International Business Management	3
HOSP 335	Purchasing for the Hospitality Industry	3
HTEL 310	Hotel Maintenance and Engineering	3
HTEL 420	Hotel/Resort Operations	3

Program Objectives (Golf Professional)

A graduate of the Golf Course Management: Golf Professional B.B.A. program should be able to:

Discuss the scope of the golf course management industry.
Exhibit knowledge of merchandise purchasing, receiving, and display; the basic elements of salesmanship; customer service; and product knowledge.
Demonstrate a thorough understanding of the rules of golf: how they function in a golf operation: how to mark a course for a tournament, to include programs to better educate the members.
Demonstrate proficiency as a teacher, coach: how to teach the student, whether private, group or clinic, and have a working knowledge of the golf swing and how to correct it.
Exhibit knowledge of traditional management theory, leadership, and management roles; organizational structure and change; quality service and function; decision-making; and ethics.
Exhibit knowledge of computer applications as it relates to merchandise inventory, budgets, lessons, tournament set-ups, tee times, and written communications.
Exhibit knowledge of organizing golf tournaments, member activities, and other activities as it relates to the entire golf operation, annually.
Understand the complexities of customer satisfaction and develop creative strategies for effectively managing and resolving customer service conflicts which may arise.
Develop strategies for managing conflict and resolving concerns while still meeting the demands of members, guests, employees, and various government agencies.
Develop a personal training plan: how to manage your time, academics, golf, and PGA materials.
Develop a professionally enhanced résumé to include a cover letter, professional portfolio, and develop the interview skills to enable you to successfully find gainful employment in your chosen career path.
Have a working understanding of how the golf car fleet is managed.
Develop an understanding of the basics of club design, repair, and club fitting.
Develop a working knowledge of business operations to include: an understanding of the accounting process; business terminology; understanding and using a financial statement; writing a functional business plan; developing financial forecasts and budgets; and developing a sound merchandising system, to include an open-to-buy plan, a merchandise assortment plan, pricing strategies, and tracking and monitoring inventory.
Be knowledgeable of the complexities of golf course management and turfgrass management to include: mowing, irrigation, aeration, and fertilization practices, as well as cup rotation, tee markers, and limiting play.
Develop a working knowledge of the food and beverage industry to include: the ability to identify the benefits and characteristics of a successful food and beverage operation, identify the typical levels of food and beverage and determine which services are appropriate, describe the stages of menu costing and development, and identify the phases of staffing the operation.
Develop a successful plan for completing all the necessary educational materials prescribed by the PGA of America, so as to become certified as a Class A PGA Professional.

Golf Professional Major

*Anticipated Student Costs

Required by PGA of America

One-Time
Level 1 PGA Materials (includes PGA Student Membership Registration) Usually purchased first semester of freshman year.	$560
Checkpoint 1 (includes seminar costs) Usually administered second semester of sophomore year.	$445 and up*
Level 2 PGA Materials (purchased immediately following successful completion of Checkpoint 1)	$350
Checkpoint 2 (includes seminar costs) Usually administered second semester of junior year.	$375
Level 3 PGA Materials (purchased immediately following successful completion of Checkpoint 2)	$275
Student Membership Fee to SUNY Delhi Golf Course	$175/semester
Total Anticipated Cost Over Four Years (includes $1400 Golf Course Membership Fees-$175 x 8 semesters)	$3405
Per Year Breakdown
Freshman	$910
Sophomore	$1145
Junior	$1000
Senior	$350 **
Additional Fees:
Student must pass Playing Ability Test-$50 per attempt (suggested 1 st attempt is during the first semester of freshman year-once it is passed, there is no need to take it again).

*Checkpoint charges will vary depending upon the Checkpoint Site. The noted minimums will be assessed provided that the Checkpoints are conducted on the SUNY Delhi campus. Fees are also based on the assumption that the student passes each Checkpoint the first time; otherwise a re-take fee may be administered.

**At the completion of the four-year PGA/PGM program, the student will be responsible for additional PGA fees/costs in order to continue his/her professional career. This includes the Level 3 or Final Checkpoint-$267 (which may be taken senior year). For more details, contact the PGM Program Director at 607-746-4678.

*Note: All fees are subject to change.

Golf Course Management: Superintendent

B.B.A. Degree

SUNY Curriculum Code: 1508

First Semester

Course No.	Course	Cr. Hrs.
HORT 120	Introduction to Horticulture	3
HORT 130	Woody Plant Materials and Use	3
LARC 110	Drawing and Surveying	3
MATH ___	Mathematics (by placement)	3-4
ENGL 100	Freshman Composition	3
GMBA 100	Orientation Golf Course Management	1
	Total	16-17

Second Semester

Course No.	Course	Cr. Hrs.
HORT 160	Soil Technology	3
LDCT 110	Landscape Construction Principles	3
HORT 165	Woody Plants II	1
BIOL 210	Botany	4
TURF 180	Introduction to Golf Course Operations/Internship	3
CITA ___	Computer Elective	3
	Total	17

Third Semester

Course No.	Course	Cr. Hrs.
TURF 210	Turf Management	3
TURF 230	Weeds and Weed Control	3
HORT 205	Horticultural Entomology	3
HORT 206	Plant Pathology	3
COMM 100	Public Speaking	3
____ ___	Social Science Elective	3
	Total	18

Fourth Semester

Course No.	Course	Cr. Hrs.
HORT 150	Grounds Equipment/Fleet Management	3
TURF 240	Advanced Turf Management Practices	3
HORT 220	Shade Tree Maintenance	3
HORT 212	Horticulture Chemicals	1
PEDH 220	First Aid	2
PRKM 220	Park and Recreation Administration	3
TURF 260	Irrigation Design	1
ACCT 110	Principles of Accounting I	3
	Total	19

Fifth Semester

Course No.	Course	Cr. Hrs.
GMBA 300	Golf Course Management and Planning	3
BUSI 310	Strategic Management	3
COMM 300	Organizational Communications
	Or	3
COMM 310	Argumentation and Debate
____ ___	Arts Elective	3
ECON ___	Economics Elective	3
	Total	15

Sixth Semester

Course No.	Course	Cr. Hrs.
HUMN 120	Elementary Spanish I	3
____ ___	American History Elective	3
____ ___	Humanities Elective	3
____ ___	Western Civilization Elective	3
____ ___	Upper-Division Elective	3
	Total	15

Seventh Semester

Course No.	Course	Cr. Hrs.
GMBA 350	Golf and Tournament Organization	3
GOVT 300	Public Policy
	Or	3
BUSI 343	Individual Behavior in Organization	3
BUSI 344	Organizational Theory	3
____ ___	Other World Civilizations Elective	3
____ ___	Upper-Division Elective	3
	Total	15

Eighth Semester

Course No.	Course	Cr. Hrs.
GMBA 310	Advanced Golf Course Operations	3
GMBA 320	Golf Course Governance and Public Relations	3
GMBA 362	Golf Course Management Internship	15
	Total	21

Degree Requirement: 136 credit hours

Division Electives

Any appropriate 100- and 200-level courses (in consultation with advisor) or

Course No.	Course	Cr. Hrs.
BUSI 345	Risk Management	3
BUSI 360	International Business Management	3
HOSP 335	Purchasing for the Hospitality Industry	3
HTEL 310	Hotel Maintenance and Engineering	3
HTEL 420	Hotel/Resort Operations	3
GMBA 330	Golf Shop Management	3
GMBA 370	Golf Education and Coaching	3

Program Objectives (Superintendent)

In addition to number 1-19 listed under Golf Course Operations (A.A.S.), a graduate of the Golf Course Management: Superintendent B.B.A. program should be able to:

Discuss the scope of the golf course management industry.
Apply a comprehensive understanding of how all aspects golf course operations must be managed in order to achieve a quality product.
Communicate effectively with all constituents including employees, management, membership, the general public, and various governmental agencies.
Exhibit knowledge of traditional management theory, leadership and management roles, organizational structure and change, service quality and function, decision-making, and ethics.
Understand and apply basic knowledge of golf course layout and the equipment needs for proper golf course operations and maintenance.
Exhibit knowledge of computer applications as it relates to inventory, budgets, and written communication.
Develop and prepare budgets for the operation of the facility and capital improvements.
Exhibit knowledge of organizing golf tournaments and other recreational activities as it relates to golf course operations.
Develop creative strategies for effectively managing change and resolving conflicts while meeting the expectations of members, guests, employees, and various government agencies.