College Catalog Fall 2004 - Spring 2006
Marketing

The Field

The Marketing program prepares students for a career in the fast-paced world of marketing. This career choice is providing individuals with many diverse opportunities today. Graduates may find employment with marketing agencies, newspapers, trade journals, telecommunications companies, banks, government, and private industry. Specific to these may include: sales representative, market analyst, product planner, media manager, sales manager, or marketing management trainer. Graduates should also be able to transfer to four-year colleges offering similar programs.

The Instructional Program

The Marketing curriculum requires 61 credit hours of study offering a group of business-related courses which give students a broad background in and a clear understanding of marketing and its function in business and our society.

Students are encouraged to participate in SIFE, Students in Free Enterprise. SIFE is a not-for-profit organization sponsored by major corporations working in partnership with higher education. Students are offered the opportunity for leadership experience and work study internships.

Course work is designed so that in addition to required courses, students can select electives to broaden their interests and employment opportunities. Field trips and classroom visits from industry leaders are included in the program. Each student is assigned a faculty advisor who will assist them in course selection and career guidance.

Business: Marketing

A.A.S. Degree

SUNY Curriculum Code: 0633

First Semester

Course No.

Course

Cr. Hrs.

BUSI 100

Introduction to Business

3

BUSI 110

Mathematics of Finance

3

CITA 110

Microcomputer Applications I

3

ENGL ___

English

3

____ ___

Mathematics/Science Elective

3

 

Total

15

Second Semester

Course No.

Course

Cr. Hrs.

ACCT 110

Principles of Accounting I

3

BUSI 245

Principles of Marketing

3

ECON 100

Introductory Macroeconomics

 

 

or

3

ECON 110

Introductory Microeconomics

 

ENGL ___

English

3

____ ___

Social Science Elective

3

 

Total

15

Third Semester

Course No.

Course

Cr. Hrs.

ACCT 120

Principles of Accounting II

3

BUSI 120

Business Communications

3

MATH 115

Statistics

4

____ ___

Unrestricted Elective

3

One of the following four:*

BUSI 250

Salesmanship

 

BUSI 255

Advertising

 

BUSI 260

Retailing

 

BUSI 262

International Marketing

3

 

Total

16

Fourth Semester

Course No.

Course

Cr. Hrs.

BUSI 220

Principles of Finance

3

____ ___

Unrestricted Elective

3

____ ___

Liberal Arts/Science Elective

3

One of the following four:*

BUSI 250

Salesmanship

 

BUSI 255

Advertising

 

BUSI 260

Retailing

 

BUSI 262

International Marketing

6

 

Total

16

Degree Requirement: 61 credit hours and minimum mathematics competency

Admission Requirements: Satisfactory completion of a high school curriculum and interest in a business administration and/or marketing career are the key admission requirements. It is suggested that applicants should also have completed high school Mathematics Course A.

*Note: Students must take 3 of the following 4 courses to complete their degree: BUSI 250 Salesmanship, BUSI 255 Advertising, BUSI 260 Retailing, BUSI 262 International Marketing.

Program Objectives

A graduate of the Marketing A.A.S. program should be able to:

  1. Prepare financial statements and maintain accounting records.
  2. Demonstrate in-depth knowledge of the different types of accounts (assets, liabilities, equities, revenues, and expenses) and be able to compare proprietorship, partnership, and corporation accounting procedures.
  3. Be familiar with current American business practices, including production marketing, finance, and human resource management.
  4. Demonstrate fundamental problem-solving skills related to finance and business.
  5. Demonstrate familiarity with the law and legal systems in the United States, particularly the Law of Contracts and the Law of Agency.
  6. Demonstrate familiarity with the organization and operation of American banking and financial institutions, sources of funds, the practical aspects of money, and short- and long-term credit for business.
  7. Apply marketing methods and policies with an emphasis on planning, pricing, promoting, and distributing products and services to consumers.
  8. Demonstrate an understanding of the effects of economic actions on the business environment.
  9. Display a fundamental understanding of computers and computer information systems and be familiar with common computer applications such as word processing, spreadsheets, database management, and graphics.

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Last Updated: 8/3/08