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College Catalog Fall 2008 - Spring 2009
Golf Course Management: Professional Golf Management - BBA

The Field

Golf is a growth industry. In 2000 alone, the National Golf Foundation (NGF) reported that there were 368 new golf course openings across the country. With this development and growth has come a corresponding need for golf course managerial personnel. The number of college graduates with the combination of technical and managerial knowledge is small considering the demand. Golf Course Management graduates have a competitive edge over those with degrees in narrowly focused areas of expertise or in programs not centered on the industry.

Unprecedented growth in the leisure and service industry has created a demand for golf course managers including clubhouse managers, golf professionals, and golf course superintendents. According to the Golf Course Superintendents Association of America (GCSAA) and the Professional Golf Association of America (PGA), there is an ever-increasing demand for qualified individuals who understand the technical aspects of the industry and have the management skills necessary for the overall success of golf facility operations. Delhi's bachelor's degree program in Golf Course Management offers students the opportunity to develop these skills.

The Instructional Program

The Bachelor of Business Administration (B.B.A.) degree program in Golf Course Management is designed to prepare future management personnel for the growing number of golf courses in the region and the nation. Graduates of the program qualify for assistant managerial positions at various golf courses, and after gaining sufficient experience, may become candidates for management positions in the golf course industry.

The program builds upon the long history of excellent two-year A.A.S. programs at SUNY Delhi in Golf Course Operations, Hospitality Management, Business Management, and Recreation Management. The Golf Course Management program offers a well-integrated curriculum that incorporates the liberal arts, general business, turf management, and hospitality management theory and application. In addition to completing a core set of courses, students select one of two program majors. These majors require an extensive 15-week internship at an approved national or international internship site.

Facilities

SUNY Delhi is proud of the outstanding facilities that support the Golf Course Management program. Delhi is the only college in the Northeast that has an 18-hole golf course that serves as an academic laboratory. The golf course has a clubhouse that houses a full-service restaurant and pro shop, a 30-station practice range, and a chipping/putting practice green. The Turf Education Center, dedicated in 1994 with industry support, houses state-of-the-art equipment, a demonstration laboratory, greenhouses, a classroom, and turf demonstration test plots. Alumni Hall Hospitality Center has a student-operated restaurant and lounge. Farnsworth Hall houses various classrooms and horticultural laboratories. A 35,000-square-foot air structure gives students enrolled in the program year-round opportunity for golf practice, education, and coaching.

Professional Golf Management 

The Professional Golf Management major offers instruction for students interested in becoming a golf professional. Applicants must have a 10 handicap or less verified by a PGA golf professional or high school coach. Students enrolled in this concentration must pass a Playing Ability Test (PAT) by the conclusion of their senior year in order to remain in the program. Students complete a sequence of courses emphasizing golf fundamentals, golf education and coaching, tournament organization, golf shop management, merchandising, and business management.

The bachelor's degree program does not replace the associate's degree programs, but rather builds upon them. Students may enter as freshmen or transfer into the program after completing an associate's degree.

Curriculum

SUNY Curriculum Code: 1509

First Semester

 Course No.

Course                                                  

Cr. Hrs.

 GMBA 100

Orientation to Golf Course Management 

 1

 GMBA 110

PGA/PGM Orientation

 1

 BUSI 100

Introduction to Business

 3

 CITA ___

Computer Science Elective 

  3 

 ENGL 100

Freshman Composition

 3

 HORT 120

Introduction to Horticulture  

 3

 MATH ___

Mathematics Elective

 3-4

 

Total                                        

17-18

Second Semester

 Course No.

Course

Cr. Hrs.

 GMBA 181

Golf Course Internship Prep. 

2

 GMBA 200

Introduction to Teaching Golf  

1

 ACCT 115

Financial Accounting

3

 COMM 100

Public Speaking 

3

 ECON ___

Economics Elective

3

 HORT 160

Soil Technology

3

 

Total                                                     

15

Summer Session:  GMBA 182 Golf Course Internship 1 cr. hr.

Third Semester

 Course No.

Course

Cr. Hrs.

 GMBA 210

The Rules of Golf 

 1 

 GMBA 306

Golf Course Human Resources Management 

3

 PEDH 220

First Aid: Responding to Emergencies  

2

 TURF 210

Turf Management

3

 ____ ___

Business Elective

3

 ____ ___

Science Elective

3-4

 

Total                                                      

15-16

Fourth Semester

 Course No.

Course

Cr. Hrs.

 GMBA 150

Grounds Equipment/Fleet Management 

3

 GMBA 330

Golf Shop Management 

3

 HOSP 140

Beverage and Beverage Control 

 3 

 HOSP 215

Hospitality Marketing

3

 ____ ___

Humanities Elective

3

 

Total                                                      

15

Summer Session: GMBA 280 Golf Course Professional Work Experience 1 cr. hr. (Checkpoint 1)

Fifth Semester

 Course No.

Course

Cr. Hrs.

 GMBA 225

PGA/PGM II 

1

 GMBA 300

Golf Course Planning and Design

3

 COMM 300

Organizational Communications 

 

 

or

3

 COMM 310

Argumentation and Debate

 

 GOVT 300

Public Policy

3

 ____ ___

American History Elective

3

 ____ ___

Elective

3

 

Total                                                      

16

Sixth Semester

 Course No.

Course

Cr. Hrs.

 GMBA 275

Teaching Golf: Swing Analysis 

1

 GMBA 320

Golf Course Governance/Public Relations 

3

 GMBA 350

Golf and Tournament Organization 

 3 

 ____ ___

Foreign Language Elective* 

3

 ____ ___

Western Civilization Elective 

 3 

 ____ ___

Elective

3

 

Total                                                     

16

Summer Session: GMBA 380 Golf Course Professional Work Experience 1 cr. hr. (Checkpoint 2)

Seventh Semester

 Course No.

Course

Cr. Hrs.

 GMBA 315

PGA/PGM III

1

 GMBA 325

Advanced Teaching Golf

2

 BUSI 310

Strategic Management

3

 BUSI 343

Individual Behavior in Organization 

 

 

or

3

 BUSI 344

Organizational Theory

 

 ____ ___

Arts Elective 

3

 ____ ___

Other World Civilizations Elective 

 3 

 ____ ___

Elective

3

 

Total                                                   

18

Eighth Semester

 Course No.

Course

Cr. Hrs.

 GMBA 310

Golf Course Operational Planning and Budgeting 

 GMBA 400

Golf Course Management Seminar 

 GMBA 475

Golf Course Management Internship 

 

Total                                                   

12 

Summer Term: GMBA 476 Golf Professional Management Final Internship 3 cr. hr. (Checkpoint 3)

Degree Requirement: 130 credit hours

Notes

*The preferred foreign language for this curriculum is Spanish.

Professional Golf Management Major

*Anticipated Student Costs

 Facility Use Fee for SUNY Delhi Golf
 Course & Indoor Practice Facilities

$175/semester

Total Anticipated Cost Over Four Years (includes $1400 in Facility Use Fees--$175 x 8 semesters)

 $1,400

 Annual Cost Breakdown

 

 Freshman

$350

 Sophomore

$350

 Junior

$350

 Senior

$350

 Total

 $1,400*

Note: Students must pass a Playing Ability Test--$100* per attempt. (It is suggested that students take their  first PAT during their junior year; once the PAT is passed, there is no need to take it again).

At the completion of the four-year PGA/PGM program, the student will be responsible for additional PGA fees/costs in order to continue his/her professional career. This includes the Levels 1, 2, 3, & Final Checkpoints. For more details, contact the PGM Program Director at 607-746-4678.

*Note: All fees are subject to change.

Admissions Requirements

Freshmen: Applicants should have a minimum 80 high school average and have taken 3 units of English, 3 units of social science, 1 unit of math (Course A), and 2 units of science (biology is recommended). SAT/ACT scores are not required, but an SAT score of 950 or better or an ACT score of 19 or better will be used as an indicator of success. An on-campus interview is strongly recommended. Playing Ability: Applicants must have a 10 handicap or less verified in writing by the PGA golf professional at their home course, or preferably a record of competition scores from matches and qualifiers from their high school coach, in order to be considered for admission. Students in the Golf Professional Management program must pass a Playing Ability Test (PAT) by the end of their senior year at Delhi in order to graduate from the program. PGM certification and PGA membership require passing the PGA Playing Ability Test. The PAT is a 36-hole test conducted by the PGA in which the participant must score a maximum of 15 above the course rating.

Applicants who do not qualify for admission to the program may be considered for admission to the Pre-Professional Golf Management program. A campus interview is required for students offered this option. Following the interview, a faculty/staff panel will determine an applicant's admission status. Students accepted into the pre-program must achieve a minimum 2.3 cumulative GPA by the end of their first year and be recommended by the faculty for unconditional admission into the B.B.A. program. Students not meeting these requirements must apply to and be accepted into an associate's degree program in order to remain matriculated at the College.

Transfer Students: Applicants must have a minimum 2.5 cumulative GPA, and only grades of C or better in college coursework will be accepted for transfer. See the "Academic Policies" section of this catalog for further information about transfer credit. An on-campus interview and a letter of recommendation from a PGA golf professional are mandatory. Playing Ability: All applicants must have a 6 handicap or less certified by a PGA professional or college coach.

Electives

Students may select any appropriate 100-, 200-, 300-, or 400-level courses (in consultation with their advisor) or:

 Course No.

Course                                                    

Cr. Hrs.

 BUSI 345

Risk Management          

3

 BUSI 360

International Business Management 

 3 

 GMBA 290

Golf Course Maintenance Facility Management 

3

 HOSP 335

Purchasing for the Hospitality Industry 

3

 HTEL 310

Hotel Maintenance and Engineering

3

 HTEL 420

Hotel/Resort Operations

3


Program Objectives

A graduate of the Golf Course Management: Professional Golf Management B.B.A. program should be able to:

    1. Discuss the scope of the golf course management industry.
    2. Exhibit knowledge of merchandise purchasing, receiving, and display; the basic elements of salesmanship; customer service; and product knowledge.
    3. Demonstrate a thorough understanding of the rules of golf: how they function in a golf operation: how to mark a course for a tournament, to include programs to better educate the members.
    4. Demonstrate proficiency as a teacher, coach: how to teach the student, whether private, group or clinic, and have a working knowledge of the golf swing and how to correct it.
    5. Exhibit knowledge of traditional management theory, leadership, and management roles; organizational structure and change; quality service and function; decision-making; and ethics.
    6. Exhibit knowledge of computer applications as it relates to merchandise inventory, budgets, lessons, tournament set-ups, tee times, and written communications.
    7. Exhibit knowledge of organizing golf tournaments, member activities, and other activities as it relates to the entire golf operation, annually.
    8. Understand the complexities of customer satisfaction and develop creative strategies for effectively managing and resolving customer-service conflicts which may arise.
    9. Develop strategies for managing conflict and resolving concerns while still meeting the demands of members, guests, employees, and various government agencies.
    10. Develop a personal training plan: how to manage your time, academics, golf, and PGA materials.
    11. Develop a professionally enhanced résumé to include a cover letter, professional portfolio, and develop the interview skills to enable you to successfully find gainful employment in your chosen career path.
    12. Have a working understanding of how the golf car fleet is managed.
    13. Develop an understanding of the basics of club design, repair, and club fitting.
    14. Develop a working knowledge of business operations to include: an understanding of the accounting process; business terminology; understanding and using a financial statement; writing a functional business plan; developing financial forecasts and budgets; and developing a sound merchandising system, to include an open-to-buy plan, a merchandise assortment plan, pricing strategies, and tracking and monitoring inventory.
    15. Be knowledgeable of the complexities of golf course management and turfgrass management to include: mowing, irrigation, aeration, and fertilization practices, as well as cup rotation, tee markers, and limiting play.
    16. Develop a working knowledge of the food and beverage industry to include: the ability to identify the benefits and characteristics of a successful food and beverage operation, identify the typical levels of food and beverage and determine which services are appropriate, describe the stages of menu costing and development, and identify the phases of staffing the operation.
    17. Develop a successful plan for completing all the necessary educational materials prescribed by the PGA of America, so as to become certified as a Class A PGA Professional.

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Last Updated: 8/3/08