Marketing - AAS
The Instructional Program
The associate degree (A.A.S.) in Marketing requires 62 credit hours of study in a sequence of business-related courses which give students a broad background in and a clear understanding of marketing and its function in business and society.
Two instructional tracks are offered: one prepares students to enter the workforce directly upon graduation; the other is designed to accommodate those students whose goal includes transfer to a bachelor degree program.
Students may participate in the Bronco Investment Group (BIG). The purposes of BIG are to learn and evaluate investment opportunities; acquire knowledge about money; use money to make money; learn to make wise decisions regarding money; and avoid major financial mistakes. BIG uses an online simulator to buy and sell stocks each week at club meetings.
Course work is designed so that, in addition to required courses, students can select electives to broaden their interests and employment opportunities.
To be eligible for consideration, an applicant must:
SUNY Curriculum Code: 0633
SUNY General Education Requirements: Students who intend to receive A.A., A.S., or baccalaureate degrees must satisfy SUNY and campus General Education (GE) requirements to graduate. Students should be aware that GE requirements may vary by academic program. Consult with your academic advisor. For general information, see the "General Education" section of this catalog.
A.A.S. and A.O.S. degree students may not be required to fulfill General Education (GE) requirements; however, any student who may wish to transfer should complete as many GE courses as possible. Consult with your academic advisor.
Technical Standards: In addition to academic requirements, all applicants must also be able to meet the minimum Technical Standards for the program, with or without reasonable accommodation.
Minimum Total Credit Hours = 61
Major Courses Required - 25 credit hours
|Course No.||Course||Cr. Hrs.|
|ACCT 115||Financial Accounting||3|
|ACCT 125||Managerial Accounting||3|
|BUSI 105||Orientation to Business||1|
|BUSI 100||Introduction to Business||3|
|BUSI 110||Mathematics of Finance||3|
|BUSI 120||Business Communications||3|
|BUSI 220||Principles of Finance||3|
|BUSI 245||Principles of Marketing||3|
|CITA 110||Introduction to Software Applications||3|
General Education/Liberal Arts Courses Required - 21 credit hours
|Course No.||Course||Cr. Hrs.|
|ECON 100||Introductory Macroeconomics|
|ECON 110||Introductory Microeconomics|
|ENGL ___||Freshman Composition or Advanced Composition1||3|
|General Education Requirement by advisement||6|
Restricted Electives by Advisement - 9 credit hours3
Unrestricted Electives - 6 credit hours
1 English is by placement according to competency.
2 Mathematics is by placement according to competency.
3 Restricted Electives by Advisement: Career-track students must take two courses from Group A and one from Group B. Transfer-track students must take two courses from Group B and one from Group A.
BUSI 250 Salesmanship
BUSI 255 Principles of Advertising
BUSI 260 Retailing
BUSI 262 International Marketing
BUSI 290 Independent Study
HIST 135 Contemporary America
PSYC 100 Introductory Psychology I
SOCI 100 Introductory Sociology
Student Learning Outcomes
A graduate of the Marketing A.A.S. program should be able to:
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