College Catalog Fall 2016 - Spring 2017

Marketing - AAS

The Instructional Program

The associate's degree (AAS) in Marketing gives students a broad background in and a clear understanding of marketing and its function in business and society.

Two instructional tracks are offered: one prepares students to enter the workforce directly upon graduation; the other is designed to accommodate those students whose goal includes transfer to a bachelor degree program.

Students may participate in the Bronco Investment Group (BIG). The purposes of BIG are to learn and evaluate investment opportunities; acquire knowledge about money; use money to make money; learn to make wise decisions regarding money; and avoid major financial mistakes. BIG uses an online simulator to buy and sell stocks each week at club meetings.

Course work is designed so that, in addition to required courses, students can select electives to broaden their interests and employment opportunities.

Minimum Requirements to be Considered for Admission


  • high school graduate with 75 high school GPA or 2500 GED test score
  • Algebra Regents: 73
  • English Regents: 73

Transfer Student:

  • Transfer GPA: 2.0


SUNY Curriculum Code: 0633

SUNY General Education Requirements: Students who intend to receive AA, AS or baccalaureate degrees must satisfy SUNY and campus General Education (GE) requirements to graduate. Students should be aware that GE requirements may vary by academic program. Consult with your academic advisor. For general information, see the "General Education" section of this catalog.

AAS and AOS degree students may not be required to fulfill General Education (GE) requirements; however, any student who may wish to transfer should complete as many GE courses as possible. Consult with your academic advisor.

Technical Standards: In addition to academic requirements, all applicants must also be able to meet the minimum Technical Standards for the program, with or without reasonable accommodation.

Academic Requirements:

Minimum Total Credit Hours = 61

Major Courses Required - 22 credit hours

Course No. Course Cr. Hrs.
ACCT 115 Financial Accounting 3
ACCT 125 Managerial Accounting 3
BUSI 105 Orientation to Business 1
BUSI 100 Introduction to Business 3
BUSI 110 Mathematics of Finance 3
BUSI 220 Principles of Finance 3
BUSI 245 Principles of Marketing 3
CITA 110 Introduction to Software Applications 3

General Education/Liberal Arts Courses Required- 24 credit hours

Course No. Course Cr. Hrs.
BUSI 120 Business Communications 3
ECON 100 Introductory Macroeconomics  
  OR 3
ECON 110 Introductory Microeconomics  
ENGL ___ Freshman Composition or Advanced Composition1 3
MATH 115 Statistics 3
  ENGL/LITR/COMM Elective 3
  General Education Requirement by advisement 6
  Mathematics/Science Elective2 3-4

Restricted Electives by Advisement - 9 credit hours3

Unrestricted Electives - 6 credit hours


1 English is by placement according to competency.

2 Mathematics is by placement according to competency.

3Restricted Electives by Advisement: Career-track students must take two courses from Group A and one from Group B. Transfer-track students must take two courses from Group B and one from Group A.

Group A
BUSI 250 Salesmanship
BUSI 255 Principles of Advertising
BUSI 260 Retailing
BUSI 262 International Marketing
BUSI 290 Independent Study

Group B
HIST 135 Contemporary America
PSYC 100 Introductory Psychology I
SOCI 100 Introductory Sociology

Student Learning Outcomes

A graduate of the Marketing AAS program should be able to:

  • Prepare financial statements and maintain accounting records.
  • Demonstrate in-depth knowledge of the different types of accounts (assets, liabilities, equities, revenues, and expenses) and be able to compare proprietorship, partnership, and corporation accounting procedures.
  • Generalize and discriminate among current American business practices, including production marketing, finance, and human resource management.
  • Demonstrate fundamental problem-solving skills related to finance and business.
  • Students will: produce coherent texts within common college-level written forms; demonstrate the ability to revise and improve such texts; research a topic, develop an argument, and organize supporting details; develop proficiency in oral discourse; evaluate an oral presentation according to established criteria.
  • Demonstrate familiarity with the organization and operation of American banking and financial institutions, sources of funds, the practical aspects of money, and short- and long-term credit for business.
  • Apply marketing methods and policies with an emphasis on planning, pricing, promoting, and distributing products and services to consumers.
  • Demonstrate understanding of the impact of individual economic decisions, and the major arguments and considerations that influence government as it attempts to intervene in the market system.
  • Discuss corporate power, labor unions, poverty and wealth, government taxation, and public policy.
  • Display a fundamental understanding of computers and computer information systems, and be familiar with common computer applications such as word processing, spreadsheets, and presentation software.