The Field

The Marketing program prepares students for careers in the fast-paced world of marketing. This career choice provides many diverse opportunities. Graduates may find employment with marketing agencies, newspapers, trade journals, telecommunications companies, banks, government, and private industry. Positions specific to these may include: sales representative, market analyst, product planner, media manager, sales manager, or marketing management trainer. Graduates should also be able to transfer to four-year colleges offering similar programs.

The Instructional Program

The Marketing curriculum requires 62 credit hours of study in a sequence of business-related courses which give students a broad background in and a clear understanding of marketing and its function in business and society.

Two instructional tracks are offered. One prepares students to enter the workforce directly upon graduation. The other is designed to accommodate those students whose goal includes transfer to a bachelor's degree program.

Students are encouraged to participate in SIFE, Students in Free Enterprise. SIFE is a not-for-profit organization sponsored by major corporations working in partnership with higher education. Students are offered the opportunity for leadership experience and work-study internships.

Coursework is designed so that, in addition to required courses, students can select electives to broaden their interests and employment opportunities. Each student is also assigned a faculty advisor who will assist them in course selection and career guidance.

Curriculum

SUNY Curriculum Code: 0633

First Semester

Second Semester

Third Semester

Fourth Semester

Degree Requirement: 62 credit hours and minimum mathematics competency

Notes

*Required Track Electives: Career-track students must take two courses from Group A and one from Group B. Transfer-track students must take two courses from Group B and one from Group A.

Group A                                 
BUSI 250 Salesmanship
BUSI 255 Advertising
BUSI 260 Retailing
BUSI 262 International Marketing
BUSI 290 Independent Studies

Group B
HIST 135 Contemporary America
PSYC 100 Introductory Psychology I
SOCI 100 Introductory Sociology

Admissions Requirements

Satisfactory completion of a high school curriculum and interest in a business administration and/or marketing career are the key admission requirements. It is suggested that applicants should also have completed high school Mathematics Course A.

Program Objectives

A graduate of the Marketing A.A.S. program should be able to:

1. Prepare financial statements and maintain accounting records.
2. Demonstrate in-depth knowledge of the different types of accounts (assets, liabilities, equities, revenues, and expenses) and be able to compare proprietorship, partnership, and corporation accounting procedures.
3. Be familiar with current American business practices, including production marketing, finance, and human resource management.
4. Demonstrate fundamental problem-solving skills related to finance and business.
5. Demonstrate familiarity with the organization and operation of American banking and financial institutions, sources of funds, the practical aspects of money, and short- and long-term credit for business.
6. Apply marketing methods and policies with an emphasis on planning, pricing, promoting, and distributing products and services to consumers.
7. Demonstrate an understanding of the effects of economic actions on the business environment.
8. Display a fundamental understanding of computers and computer information systems and be familiar with common computer applications such as word processing, spreadsheets, and graphics.