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College Catalog Fall 2009 - Spring 2010
Business: Marketing - AAS

The Field

The Marketing program prepares students for careers in the fast-paced world of marketing. This career choice provides many diverse opportunities. Graduates may find employment with marketing agencies, newspapers, trade journals, telecommunications companies, banks, government, and retailers. Positions specific to these may include: sales representative, market analyst, product planner, media manager, sales manager, retail associate, or marketing management trainer. Graduates also transfer to four-year colleges offering similar programs.

The Instructional Program

The Marketing curriculum requires 62 credit hours of study in a sequence of business-related courses which give students a broad background in and a clear understanding of marketing and its function in business and society.

Two instructional tracks are offered. One prepares students to enter the workforce directly upon graduation. The other is designed to accommodate those students whose goal includes transfer to a bachelor-degree program.

Students are encouraged to participate in SIFE, Students in Free Enterprise. SIFE is a not-for-profit organization sponsored by major corporations working in partnership with higher education. Students are offered the opportunity for leadership experience and work-study internships.

Coursework is designed so that, in addition to required courses, students can select electives to broaden their interests and employment opportunities. Each student is also assigned a faculty advisor who will assist them in course selection and career guidance.

Curriculum

SUNY Curriculum Code: 0633

First Semester

Course No.

Course                                            

Cr. Hrs.

 BUSI 105

Orientation to Business                     

1

 BUSI 100

Introduction to Business    

3

 BUSI 110

Mathematics of Finance    

3

 CITA 110

Introduction to Software Applications

3

 ENGL 100

Freshman Composition      

3

 ____ ___

Mathematics/Science Elective           

 3-4

 

Total                                               

16-17

Second Semester

Course No.

Course                                           

Cr. Hrs.

 ACCT 115

Financial Accounting

3

 BUSI 245

Principles of Marketing

3

 ECON 100

Introductory Macroeconomics 

 

 

or

3

 ECON 110

Introductory Microeconomics 

 

 ENGL ___

English

3

 ____ ___

General Education Elective

3

 

Total

15

Third Semester

Course No.

Course                                           

Cr. Hrs.

 ACCT 125

Managerial Accounting

3

 BUSI 120

Business Communications

3

 MATH 115

Statistics

4

 ____ ___

Required Track Elective*

3

 ____ ___

Unrestricted Elective

3

 

Total

16

Fourth Semester

Course No.

Course                                           

Cr. Hrs.

 BUSI 220

Principles of Finance

3

 ____ ___

Unrestricted Elective

3

 ____ ___

General Education Elective 

 3 

 ____ ___

Required Track Electives*

6

 

Total

15

Degree Requirement: 62 credit hours and minimum mathematics competency

Notes

*Required Track Electives: Career-track students must take two courses from Group A and one from Group B. Transfer-track students must take two courses from Group B and one from Group A.

Group A                                 
BUSI 250 Salesmanship
BUSI 255 Advertising
BUSI 260 Retailing
BUSI 262 International Marketing
BUSI 290 Independent Studies

Group B
HIST 135 Contemporary America
PSYC 100 Introductory Psychology I
SOCI 100 Introductory Sociology

Admissions Requirements

Satisfactory completion of a high school curriculum and interest in a business administration and/or marketing career are the key admission requirements. It is suggested that applicants should also have completed high school Mathematics Course A.

Program Objectives

A graduate of the Marketing A.A.S. program should be able to:

  1. Apply marketing methods and policies with an emphasis on planning, pricing, promoting, and distributing products and services to consumers.
  2. Prepare financial statements and maintain accounting records.
  3. Demonstrate in-depth knowledge of the different types of accounts: assets, liabilities, equities, revenues, and expenses.
  4. Be familiar with current American business practices, including production marketing, finance, and human resource management.
  5. Demonstrate fundamental problem-solving skills related to finance and business.
  6. Demonstrate familiarity with the organization and operation of American banking and financial institutions, sources of funds, the practical aspects of money, and short- and long-term credit for business.
  7. Demonstrate an understanding of the effects of economic actions on the business environment.
  8. Display a fundamental understanding of computers and computer information systems and be familiar with common computer applications such as word processing, spreadsheets, and presentation software.
  9. Communicate effectively both orally and in written formats.

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Last Updated: 1/4/09