The Marketing program prepares students for careers in the fast-paced world of marketing. This career choice provides many diverse opportunities. Graduates may find employment with marketing agencies, newspapers, trade journals, telecommunications companies, banks, government, and retailers. Positions specific to these may include: sales representative, market analyst, product planner, media manager, sales manager, retail associate, or marketing management trainer. Graduates also transfer to four-year colleges offering similar programs.

The Instructional Program

The associate degree (A.A.S.) in Marketing requires 62 credit hours of study in a sequence of business-related courses which give students a broad background in and a clear understanding of marketing and its function in business and society.

Two instructional tracks are offered: one prepares students to enter the workforce directly upon graduation; the other is designed to accommodate those students whose goal includes transfer to a bachelor degree program.

Students may participate in the Bronco Investment Group (BIG). The purposes of BIG are to learn and evaluate investment opportunities; acquire knowledge about money; use money to make money; learn to make wise decisions regarding money; and avoid major financial mistakes. BIG uses an online simulator to buy and sell stocks each week at club meetings.

Course work is designed so that, in addition to required courses, students can select electives to broaden their interests and employment opportunities. Each student is assigned a faculty advisor who will assist and guide them through their educational experience.

Curriculum

SUNY Curriculum Code: 0633

SUNY General Education Requirements: Students who intend to receive A.A., A.S., or baccalaureate degrees must satisfy SUNY and campus General Education (GE) requirements to graduate. Students should be aware that GE requirements may vary by academic program. Consult with your academic advisor. For general information, see the "General Education" section of this catalog.

A.A.S. and A.O.S. degree students may not be required to fulfill General Education (GE) requirements; however, any student who may wish to transfer should complete as many GE courses as possible. Consult with your academic advisor.

First Semester

Second Semester

Third Semester

Fourth Semester

Degree Requirement: 62 credit hours and minimum mathematics competency

Notes

¹ English is by placement according to competency.

² Mathematics is by placement according to competency.

3 Restricted Electives by advisement: Career-track students must take two courses from Group A and one from Group B. Transfer-track students must take two courses from Group B and one from Group A.

Group A                                 
BUSI 250 Salesmanship
BUSI 255 Principles of Advertising
BUSI 260 Retailing
BUSI 262 International Marketing
BUSI 290 Independent Studies

Group B
HIST 135 Contemporary America
PSYC 100 Introductory Psychology I
SOCI 100 Introductory Sociology

Technical Standards: In addition to academic requirements, all applicants must also be able to meet the minimum Technical Standards for the program, with or without reasonable accommodation.

Admissions Requirements

To be eligible for consideration, an applicant must be a high school graduate with a minimum 75% overall average or a minimum 2500 GED test score.

A 70% or higher on the Algebra Regents exam is strongly recommended.

Student Learning Outcomes

A graduate of the Marketing A.A.S. program should be able to:

1. Apply marketing methods and policies with an emphasis on planning, pricing, promoting, and distributing products and services to consumers.
2. Prepare financial statements and maintain accounting records.
3. Demonstrate in-depth knowledge of the different types of accounts: assets, liabilities, equities, revenues, and expenses.
4. Be familiar with current American business practices, including production marketing, finance, and human resource management.
5. Demonstrate fundamental problem-solving skills related to finance and business.
6. Demonstrate familiarity with the organization and operation of American banking and financial institutions, sources of funds, the practical aspects of money, and short- and long-term credit for business.
7. Demonstrate an understanding of the effects of economic actions on the business environment.
8. Display a fundamental understanding of computers and computer information systems and be familiar with common computer applications such as word processing, spreadsheets, and presentation software.
9. Communicate effectively, both orally and in written formats.