College Style Guide
Marketing & Communications
SUNY Delhi’s Graphic Standards provide SUNY Delhi employees and associates an easy-to-follow set of guidelines that encourage effortless support of the college’s visual identity. The success of the SUNY Delhi graphic identity depends on the consistent use of these standards in all communications created for the college, both internally and externally. This includes our advertising, recruitment materials, student communications, webpages, event promotions, announcements, signage, and merchandising.
Please contact the Office of Marketing and Communications at 607-746-4870 with any questions.
| Column 1 | Column 2 |
|---|---|
| College Name |
State University of New York at Delhi or SUNY Delhi are the official names for the college as recommended by faculty and staff in 2002 and formally adopted by the President's Cabinet. These are the only two names that should be used when communicating with prospective students, current students and their families, as well as alumni, the community, and public officials. |
| College Logo |
Official Logo
The logo should never be used to imply endorsement of a product or service not provided by SUNY Delhi, or incorporated into another logo, without prior approval by the Office of Marketing and Communications. Use of the logo by anyone other than authorized college employees is prohibited unless
approved in writing by the Vice President for Marketing and Communications. Likewise,
the development of additional logos for departments, functions of the college, etc.
must be approved in advance by the Director of Marketing and Communications. The College Seal The Athletics Logo |
| Typography |
To provide flexibility, two groups of typefaces have been selected for use in the SUNY Delhi Graphic Standards. Group One is for documents such as letters, memos and flyers created by most employees of SUNY Delhi. Group Two is for documents such as printed brochures or posters, that are created by communication professionals, and the college’s web site. Each grouping has a serif and a sans-serif typeface that work together to form the graphic identity’s typographical personality. Group One (letters, memos, flyers) The typefaces in this group complement the typography used in the logo and other official
materials and are available on most computers. The serif typeface is Garamond and
the sans-serif is Impact. Group Two (printed brochures, posters, website) The typefaces in this group should only be used by communication professionals when
creating official materials for the college. These typefaces are Postscript faces
and ideal for use in commercial printing. Do not substitute any other font for these
fonts. The serif typeface is Berling and the sans-serif typeface is Univers. |
| Color Palette |
Green, gold, and white have been SUNY Delhi’s colors for years, and remain strong in the hearts of students, employees, and alumni alike. Delhi Green is a dark and bold color. It is excellent for athletic uniforms, banners, signage, the web, and any application where strong contrast is desired. Delhi Gold is a bright and intense color that is an excellent complement to Delhi Green and may be used on its own for any application where the intent is to stand out.
Color combinations must pass WCAG AA contrast ratio requirements. Testing can be completed using a tool such as WebAIM's Color Contrast Checker . |
| Video |
Any outward-facing video must be reviewed and pre-approved by the Office of Marketing and Communications. Before producing a video, please contact the office for guidelines and other considerations, which include the proper aspect ratio, use of copyrighted materials, closed captioning, release agreements, graphics, sound and visual quality, and messaging. |
| Downloads |
Current versions of the SUNY Delhi logo, letterhead, and PowerPoint slide deck may
be downloaded below. SUNY Delhi Letterhead SUNY Delhi PowerPoint Slide Deck |
The college seal is reserved for our most formal communication, which is defined
by having as one of its primary goals the presentation or connotation of seriousness,
officiousness, solemnity, reverence or scholarship. The use of the seal is under the
discretion of the President and the Vice President for Marketing and Communications.
The seal is not available for download. Permission to use the college seal must be
requested from the Office of Marketing and Communications.
The athletics logo, the Bronco, may be used only by the Athletics Department, Campus
Store or by special permission from the Office of Marketing and Communications. It
should not be used in place of, or alongside of, the SUNY Delhi logo. The Bronco is
a unique symbol for the college’s athletic teams, and as such, should not be used
to represent academic or administrative units of the college, nor by individuals employed
by the college. Exceptions for athletic-related events must be approved by the Office
of Marketing and Communications.