Social Media Guidelines

Social Media Guidelines

Social Media Account Request Form

Social Media Guidelines

The social media sites linked to the SUNY Delhi homepage are produced and maintained by SUNY Delhi’s Office of Marketing & Enrollment Management. Links to content or other internet sites in our social media posts should not be construed as an endorsement for the organizations, entities, views or content contained therein. The college is not responsible for the content of those external web sites.

Commenting and Posting on SUNY Delhi’s Pages

SUNY Delhi appreciates hearing from people via comments, questions, posts, and responses on social media. The Office of Marketing & Enrollment Management regularly reviews comments and content posted to our social media sites by the public, and the college reserves the right to remove any content for any reason from our social media sites. In an effort to create and maintain a welcoming and beneficial environment for everyone, we request that participants post comments and content that are relevant to the conversation and respectful to both the campus community and our online community.

Comments or content posted by outside participants must comply with the rules in this agreement. The views expressed in reader-posted comments do not necessarily represent the opinions of SUNY Delhi or its representatives. In making the comment feature available, SUNY Delhi reserves the right to not publish or to remove comments and/or limit those comments and commentators that do not adhere to the policies outlined in this agreement and/or create a risk of potential liability. Prohibited comments include, but are not limited to, those which present material which reasonably may be viewed as:

Profane, libelous, slanderous, obscene or otherwise inappropriate language
Racist, sexist, obscene, inciting violence, discriminatory, and/or abusive content
Impersonation and/or disclosure of private information about others
Copyrighted materials or intellectual property of others used without permission
Advertisements for products/businesses, commercials, or other spam/promotional content for things not affiliated with SUNY Delhi
Comments not relevant to the conversation topic

By submitting content to any of the college social media sites, or tagging SUNY Delhi’s official social media profiles in content, participants understand and acknowledge that this information is available to the public and that the college may use this information for internal and external promotional purposes. Participants who comment or post to the college’s social media sites assume responsibility for all material posted and will defend and indemnify the university from any claims that may arise from the posting. It should be noted that other participants may share or use any posted content or information beyond the control of SUNY Delhi.

Social Media Accessibility

SUNY Delhi adheres to SUNY’s Electronic and Information Technology (EIT) Accessibility Policy. It is important to note that each social media platform has different accessibility features. Review each individual platform to learn about their specifications and accessibility capabilities.

Accessibility Features by Platform

Features Applicable Across All Platforms

Alternative Text Descriptions for Images

Alternative text (also known as “alt text”) is a written description of a photo image that helps screen reading tools explain the image to visually impaired readers. When writing an alternative text it is best to succinctly describe the image, end the description with a period, and exclude writing “Image of…”

Emojis

Similar to how alternative text descriptions operate, screen readers describe emojis included in posts. For example, this emoji ☺️ would be read as “smiling face.” With this understanding, do not use try to create an emoji through symbols or use emojis in place of words. Do not rely on emojis to convey messages; use them as supplement to a message when appropriate.

Captions for Videos

When developing video content, it is important to include captions of the audio. This helps those who are non-native speakers or hard-of-hearing. Auto-captioning often has grammatical errors, thus it is necessary to review and edit any auto-generated writing.

Hashtags

When writing a hashtag that includes multiple words, use CamelCase (which consists of capitalizing the first letter of each word). #WritingHashtagsInThisWay not only helps users of screen readers, but is also easier for all users to read.

Social Media for Official SUNY Delhi Units and Organizations

All social media accounts with SUNY Delhi branding must be registered with and authorized by the Office of Marketing and Communications. All units are required to fill out the social media account request form to request or register a SUNY Delhi branded account. If you participate in social media activities as part of your job, or on behalf of a campus department/organization/unit on an account created for SUNY Delhi with SUNY Delhi branding, that account is considered SUNY Delhi property.

To promote the successful use of social media by SUNY Delhi departments, units, or organizations, we have developed (and will continue to update and distribute) ongoing social media recommendations and procedures. These include common best practices and advice for posting in social media communities. Please contact the Office of Marketing and Communications to receive a copy of the recommendations and procedures.

For questions related to social media at SUNY Delhi, please contact the Office of Marketing & Enrollment Management at communications@delhi.edu or 607-746-4870.